You HAVE to Blog!
That’s what all of the internet marketing experts will tell you. One of the best ways to get exposure about your product, service, or good cause is to blog about it. So I figured if I was going to tell small businesses and nonprofits how they should market themselves on the net, I should probably practice what I preach.
So, I went and got my very own blog on WordPress which I will be upgrading and fooling with quite a bit so be patient. I picked a title (original, huh?) found a theme (which I am not entirely thrilled with, but I like the colors) and sat down to write…
Now what? I think this has to be the hardest part to starting a blog – figuring out what you want to write. It’s intimidating to say the least. There are so many bloggers out there that already say what you want to say, but are often doing it ten times better with a ton of readers. So, why bother? Well, because you can bring something unique to the discussion – you. Your voice, your opinion, your sense of humor, your lack of humor, your angle, your passion. And that is the key – you and your passion. If you feel strongly about something, it shows and that can be contagious.
On the flip side, don’t try to be something you aren’t. Whereas your passion will draw people to you, inauthenticity will be your downfall, especially in business. Don’t act like your some big corporation when it’s just you working at home in your pajamas (not that there is anything wrong with that…at all). People need to trust you if you expect them to follow you.
So, back to me (this is my blog after all). I’m still not sure what direction I’m headed. I will be writing about helping your business or good cause, of course. But I think a lot of what I write about will be my journey from just doing some part time work for my sister to striking out on my own. Because I think what could help you the most is seeing what works and what doesn’t and knowing you can do it too.
Thanks!
Kris
Have a topic you would like me to blog about? Recommendations? Think this post was great or awful or just so-so? Let me know in the comments section.
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Blogging about all the stuff you are learning as you grow your business is great idea!
Thanks, Kiv. I thought that might be a good idea too.
I see you are really branching out. I am proud of you, and for you because owning your own business is the single smartest thing I ever did as it relates to making it in the business world. Best wishes and I promise to answer all those questions as soon as I slow down. Thanks again for your help so far Kris
jb
[...] this blog, I admit I wasn’t quite sure what I was going to do with it. But, by the end of the first post I realized it would be more about the ups and downs of starting your own business than it would be [...]